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Get To Know The MAD Gang: Omar

MAD Gang Blog New

Someone who is always positive and appreciates the little things. I believe that everything happens for a reason. Food and Music addict!

If I were a song, I would be:
No ring ring – DYSTINCT

If I were an artist, I would be:
Nassif Zaytoun

If I were a book, I would be:
Twilight

If I were a dish, I would be:

Burger, with extra fries on the side please!

If I were a dessert, I would be:
Pain perdu

If I were a spice, I would be:
Curry

If I were a sport, I would be:
Boxing

If I were a period in history, I would be:
2000s

If I were a movie, I would be:
The Fast and The Furious

If I were a series, I would be:
Les Marseillais

If I were a verb, I would be:
Etre

If I were an adjective, I would be:
Happiness

If I were one of the five senses, I would be:
Taste

If I were a flower or a plant, I would be:
Aloe vera

If I were one of the five elements, I would be:
Fire

 

Get To Know The MAD Gang: Florian

MAD Gang Business Blog Ever since I was a child, I’ve always been passionate about music and theater.
With a passion for organization and creating new projects, I’ve worked on organizing many parties and events.
My goal is to succeed in democratizing many types of art because in the end, as André Malraux said, art is the shortest path from human to human.

If I were a song, I would be
Kuku by Hilight Tribe or You Make me Feel by Sylvester

If I were an artist, I would be
Serge Gainsbourg or Pierre Desproges.

If I were a book, I would be
Les Dieux voyagent toujours incognito by Laurent Gounelle

If I were a dish, I would be
A Raclette, even on the sunniest day

If I were a dessert, I would be
A Paris-Brest.

If I were a spice, I would be
A red hot chilli pepper.

If I were a sport, I would be
Trekking

If I were a period in history, I would be
70’s.

If I were a movie, I would be
La Grande Bellazza by Paolo Sorrentino or The Green Mile by Frank Darabont or Trainspotting by Danny Boyle.

If I were a series, I would be
Bates Motel, the adaptation of Psycho By Alfred Hitchcock

If I were a verb, I would be
Enjoy

If I were an adjective, I would be
Curiosity

If I were one of the five senses, I would be
All of them

If I were a flower or a plant, I would be
Olive Tree

If I were one of the five elements, I would be  
Air

Get To Know The MAD Gang: Rima & Lise

MAD CEO COO Sisters WomenYin & Yang, Farha wou Marha, the MAD sisters are inseparable.

Who is who? You never know! A complementary duo who thrives on exciting projects, mixing fun and business and traveling the world with a huge appetite!

If I were a song, I would be
Rima: Arc-en-Ciel – Polo & Pan
Lise: Stand by me – Ben E King

If I were an artist, I would be
Rima: Sia
Lise: Nina Simone

If I were a book, I would be
Rima: Harry Potter, just because we could use a bit of magic in this world!
Lise: La Valse aux Adieux – Milan Kunder

If I were a dish, I would be
Rima: Steak Frites
Lise:  EVERYTHING -“Joey doesn’t share food”

If I were a dessert, I would be
Rima: Île Flottante
Lise: Chocolat Liégeois in France i.e Chocolat Mou in Lebanon

If I were a spice, I would be
Rima: Herbes de Provence
Lise: Paprika

If I were a sport, I would be
Rima: Yoga or Tennis (depending on the mood!)
Lise: Dance (which I hope will turn into boxing soon)

If I were a period in history, I would be
Rima: Very happy to be born in this era so, I’m just gonna say the 90s
Lise: the 80’s, the most liberating and diversified era in Music, Arts & Design

If I were a movie, I would be
Rima: The Greatest Showman
Lise: Underground by Emir Kusturica

If I were a series, I would be
Rima: Friends
Lise: Friends (they don’t call us Farha wou Marha for nothing!)

If I were a verb, I would be
Rima: Love
Lise: Love

If I were an adjective, I would be
Rima: Joyful
Lise: Passionate

If I were one of the five senses, I would be
Rima: Touch
Lise: Touch

If I were a flower or a plant, I would be
Rima: White Rose
Lise: Gardenia

If I were one of the five elements, I would be
Rima: Air
Lise: Fire

Get To Know The MAD Gang: Bruno

Bruno Team Founder DJ

If I were a song, I would be: J’ai dix ans – Alain Souchon

If I were an artist, I would be: Madonna

If I were a book, I would be: Apologie de Socrate – Platon

If I were a dish, I would be: Boeuf bourguignon

If I were a dessert, I would be: Paris Brest

If I were a spice, I would be: Espelette Pepper – A non spicy spice

If I were a sport, I would be: Boxing

If I were a period in history, I would be: Now

If I were a movie, I would be: Les tontons flingueurs

If I were a series, I would be: Columbo

If I were a verb, I would be: Act

If I were an adjective, I would be: Persuasive

If I were one of the five senses, I would be: Taste

If I were a flower or a plant, I would be: Eucalyptus

If I were one of the five elements, I would be: Fire

Get To Know The MAD Gang: Tala

Tala MAD Gang Blog Community Manager

Someone who’s passionate about writing and all things digital. A foodie, series-lover, music-appreciator, moment-relisher, cat-owner and partly a positivity-spreader!

If I were a song, I would be: Song for you – Rhye / Habits – Tove Lo

If I were an artist, I would be: Yayoi Kusama. She’s accomplished a lot throughout her career while focusing on her passion, something I aspire to do one day

If I were a book, I would be: 40 Rules of Love – Elif Shafak

If I were a dish, I would be: Vegetable lasagna

If I were a dessert, I would be: Any form of chocolate. You are what you eat!

If I were a spice, I would be: Cardamom

If I were a sport, I would be: Snorkeling. I’ve never tried it but it seems peaceful and liberating

If I were a period in history, I would be: 1920’s [minus the sexism]. Gatsby party, yes please!

If I were a movie, I would be: Eternal Sunshine of the Spotless Mind

If I were a series, I would be: Friends. Perfect mix of everyday drama and humor

If I were a verb, I would be: Thinking. It’s the most important thing to do before acting

If I were an adjective, I would be: Balanced

If I were one of the five senses, I would be: A tie between sound and sight. I love to listen to everything around me and take it in but I also like to observe as things happen

If I were a flower or a plant, I would be: A palm tree. Resilient and also the meaning of my name!

If I were one of the five elements, I would be: Void

Get To Know The MAD Gang: Quentin

MAD Team Gang Quentin Rock Community Artist Marketing

Someone who wants to work in the music industry and loves partying, chilling with his friends, going to concerts and playing guitar just as much as saying stupid things and making jokes.

If I were a song, I would be : Saramona Said by Violent Soho or Society by Eddie Vedder

If I were an artist, I would be : PUP (a canadian punk-rock band), the weird mix between punk and super nice people (canadian style!)

If I were a book, I would be: Le miracle Spinoza by Frédéric Lenoir

If I were a dish, I would be: The duck pie (tourte au canard)

If I were a dessert, I would be: Tarte à la praline

If I were a spice, I would be: Wasabi

If I were a sport, I would be: Rugby

If I were a period in history, I would be: The 70’s/80’s

If I were a movie, I would be: Fight Club

If I were a series, I would be: Community

If I were a verb, I would be: Party

If I were an adjective, I would be: Insane

If I were one of the five senses, I would be: Sound

If I were a flower or a plant, I would be: A Japanese cherry tree

If I were one of the five elements, I would be: Air

Get To Know The MAD Gang: Nermine

MAD Gang Nermine Project Manager

Someone who gives deep appreciation to little things and loves to be herself rather than being someone else as she considers anyone else is already taken. She’s a fire sign and loves everything to be on fire.

If I were a song, I would be: Je Veux by Zaz

If I were an artist, I would be: Frida Kahlo

If I were a book, I would be: The Fault In Our Stars – John Green

If I were a dish, I would be: Sweet and sour

If I were a dessert, I would be: Apple crumble

If I were a spice, I would be: Cinnamon

If I were a sport, I would be: Swimming

If I were a period in history, I would be: 1990

If I were a movie, I would be: Me Before You

If I were a series, I would be: Money Heist

If I were a verb, I would be: Dance

If I were an adjective, I would be: Bubbly

If I were one of the five senses, I would be: Hearing

If I were a flower or a plant, I would be: Gardenia

If I were one of the five elements, I would be: Fire

How MAD Are You About Graphic Design?

Graphic Design MAD Article Team Lalik

Diving into Graphic Design

Whether you’re working for a multinational agency, an NGO or your own start-up, there’s one thing you’re well aware of: the importance of your brand identity; not only in what you write in a post online or what kind of campaign you create offline, but also in the type of media you share on and offline alike. This is where graphic design comes in.

Graphic design, like art, dates back to cave paintings that embodied a specific time periods’ take on “graphics” and “design” together. After the 1920’s, graphic design became more about branding, logo-creation and user experiences.

Translating Graphic Design Into Words

In short, graphic design is a communication art that projects ideas using images and text. Mainly, graphic designers aim to combine type, form, and images to create posters, ads, packages, and visuals that are used in print and online media. As well, they work on motion graphics which combine animation, videography, and typography. Graphic design also includes branding, which means designing business cards, logos, or ads as well as product design and other aspects that only one person in the MAD team is an expert in!

A Few Questions With Lalik!

Queue Lalik, MAD’s very own graphic designer, who’s going to tell us a little bit about graphic design and her experience working in it! Let’s get MAD with design!

How would you define graphic design and what a graphic designer does?

A graphic designer take briefs, interprets them and works on them, starting from initial sketches to artworking for print/digital. No, a graphic designer doesn’t work only on logos and flyers, there is a lot of time and thinking behind every visual!

What made you want to be a graphic designer?

I used to collect nice designs when I was younger – magazines, flyers, books, packaging, tags, – I used to collect them in a paper bag then cut the designs I like and stick them on my bed, on the wall of my room and on A4 papers that I used to send to my friends. This led me to develop an appreciation for design, which is why i became a designer myself.

What are the most important skills a graphic designer should have?

Good knowledge of design programs, print and online production and creative thinking are essential; but also, you have to be a great listener with an eye for detail. If I were to give graduates some advice, it would be to get as much practical experience as possible. In my short career so far, I have found that I’ve learnt by doing, especially when thrown in the deep end and put under pressure.

What are the steps of your creative process as a graphic designer?

Curiosity, music, photography, paintings, people…  Everything.

Often the things that inspire me are completely unrelated to my current assignments,

but bringing new ideas to those projects makes them all the more interesting. Keeping an open mind lets you see inspiration everywhere.

How do you think your designs communicate MAD’s identity?

First, when I started working for MAD, my designs were very minimalist. As time went by, I discovered what the brand truly stands for, their values, the identity of MAD; it got so much easier for me to get out of my comfort zone, to use colors, bold fonts and to adapt to MAD’s identity.

What’s your favorite part about being MAD’s graphic designer?

Freedom. I can go as MAD as I want. Lise and Rima, co-founders, are always open to new suggestions and they always follow my thought process and welcome my opinions. This is very important for a designer: to have the capacity of expressing what you really feel. It becomes your own baby, you always want to nourish it and help it grow.

Are you as MAD about graphic design as we and Lalik are?

Get To Know The MAD Gang: Lalik

Lalik MAD Team Branding Article Blog

Someone who enjoys the little things in life like watching the sunset or collecting notebooks with lovely design covers. Lalik has a little thing for flowers, pottery and food.

If I were a song, I would be: Couleur Menthe à l’eau – Isaac Delusion

If I were an artist, I would be: Egon Schiele

If I were a book, I would be: L’insoutenable légèreté de l’être – Kundera

If I were a dish, I would be: Strogonoff !

If I were a dessert, I would be: Tiramissu ! Best thing in life

If I were a spice, I would be: Coriander

If I were a sport, I would be: Surfing in Hawaii

If I were a period in history, I would be: the 60’s, dancing in the woodstock festival with Janis Joplin in the background

If I were a movie, I would be: ChungKing Express – KarWai Wong

If I were a series, I would be: Oz

If I were a verb, I would be: Live

If I were an adjective, I would be: Chill

If I were one of the five senses, I would be: the vision

If I were a flower or a plant, I would be: a tulip because its my name in Armenian

If I were one of the five elements, I would be: fire

Get To Know The MAD Gang: Karim

MAD Gang Team Karim Article

Full time joke-maker. Sometimes, you can say I’m a DJ.

If I were a song, I would be : Quand tu allais on revenait – IAM

If I were an artist, I would be : Georges Moustaki

If I were a book, I would be : L’etranger  – Albert Camus

If I were a dish, I would be : Bazella wou roz

If I were a dessert, I would be : Ice cream!

If I were a spice, I would be : Curry

If I were a sport, I would be : (We’re playin’) BasketBall

If I were a period in history, I would be : Cold War

If I were a movie, I would be : The Godfather 1

If I were a series, I would be : Ozark

If I were a verb, I would be : To “Do”

If I were an adjective, I would be : (Cause I’m) Happy

If I were one of the five senses, I would be : Touch

If I were a flower or a plant, I would be : Cactus

If I were one of the five elements, I would be : Air