MAD gang

Category Archives

Get To Know The MAD Gang: Tala

Tala MAD Gang Blog Community Manager

Someone who’s passionate about writing and all things digital. A foodie, series-lover, music-appreciator, moment-relisher, cat-owner and partly a positivity-spreader!

If I were a song, I would be: Song for you – Rhye / Habits – Tove Lo

If I were an artist, I would be: Yayoi Kusama. She’s accomplished a lot throughout her career while focusing on her passion, something I aspire to do one day

If I were a book, I would be: 40 Rules of Love – Elif Shafak

If I were a dish, I would be: Vegetable lasagna

If I were a dessert, I would be: Any form of chocolate. You are what you eat!

If I were a spice, I would be: Cardamom

If I were a sport, I would be: Snorkeling. I’ve never tried it but it seems peaceful and liberating

If I were a period in history, I would be: 1920’s [minus the sexism]. Gatsby party, yes please!

If I were a movie, I would be: Eternal Sunshine of the Spotless Mind

If I were a series, I would be: Friends. Perfect mix of everyday drama and humor

If I were a verb, I would be: Thinking. It’s the most important thing to do before acting

If I were an adjective, I would be: Balanced

If I were one of the five senses, I would be: A tie between sound and sight. I love to listen to everything around me and take it in but I also like to observe as things happen

If I were a flower or a plant, I would be: A palm tree. Resilient and also the meaning of my name!

If I were one of the five elements, I would be: Void

Get To Know The MAD Gang: Quentin

MAD Team Gang Quentin Rock Community Artist Marketing

Someone who wants to work in the music industry and loves partying, chilling with his friends, going to concerts and playing guitar just as much as saying stupid things and making jokes.

If I were a song, I would be : Saramona Said by Violent Soho or Society by Eddie Vedder

If I were an artist, I would be : PUP (a canadian punk-rock band), the weird mix between punk and super nice people (canadian style!)

If I were a book, I would be: Le miracle Spinoza by Frédéric Lenoir

If I were a dish, I would be: The duck pie (tourte au canard)

If I were a dessert, I would be: Tarte à la praline

If I were a spice, I would be: Wasabi

If I were a sport, I would be: Rugby

If I were a period in history, I would be: The 70’s/80’s

If I were a movie, I would be: Fight Club

If I were a series, I would be: Community

If I were a verb, I would be: Party

If I were an adjective, I would be: Insane

If I were one of the five senses, I would be: Sound

If I were a flower or a plant, I would be: A Japanese cherry tree

If I were one of the five elements, I would be: Air

Get To Know The MAD Gang: Nermine

MAD Gang Nermine Project Manager

Someone who gives deep appreciation to little things and loves to be herself rather than being someone else as she considers anyone else is already taken. She’s a fire sign and loves everything to be on fire.

If I were a song, I would be: Je Veux by Zaz

If I were an artist, I would be: Frida Kahlo

If I were a book, I would be: The Fault In Our Stars – John Green

If I were a dish, I would be: Sweet and sour

If I were a dessert, I would be: Apple crumble

If I were a spice, I would be: Cinnamon

If I were a sport, I would be: Swimming

If I were a period in history, I would be: 1990

If I were a movie, I would be: Me Before You

If I were a series, I would be: Money Heist

If I were a verb, I would be: Dance

If I were an adjective, I would be: Bubbly

If I were one of the five senses, I would be: Hearing

If I were a flower or a plant, I would be: Gardenia

If I were one of the five elements, I would be: Fire

How MAD Are You About Graphic Design?

Graphic Design MAD Article Team Lalik

Diving into Graphic Design

Whether you’re working for a multinational agency, an NGO or your own start-up, there’s one thing you’re well aware of: the importance of your brand identity; not only in what you write in a post online or what kind of campaign you create offline, but also in the type of media you share on and offline alike. This is where graphic design comes in.

Graphic design, like art, dates back to cave paintings that embodied a specific time periods’ take on “graphics” and “design” together. After the 1920’s, graphic design became more about branding, logo-creation and user experiences.

Translating Graphic Design Into Words

In short, graphic design is a communication art that projects ideas using images and text. Mainly, graphic designers aim to combine type, form, and images to create posters, ads, packages, and visuals that are used in print and online media. As well, they work on motion graphics which combine animation, videography, and typography. Graphic design also includes branding, which means designing business cards, logos, or ads as well as product design and other aspects that only one person in the MAD team is an expert in!

A Few Questions With Lalik!

Queue Lalik, MAD’s very own graphic designer, who’s going to tell us a little bit about graphic design and her experience working in it! Let’s get MAD with design!

How would you define graphic design and what a graphic designer does?

A graphic designer take briefs, interprets them and works on them, starting from initial sketches to artworking for print/digital. No, a graphic designer doesn’t work only on logos and flyers, there is a lot of time and thinking behind every visual!

What made you want to be a graphic designer?

I used to collect nice designs when I was younger – magazines, flyers, books, packaging, tags, – I used to collect them in a paper bag then cut the designs I like and stick them on my bed, on the wall of my room and on A4 papers that I used to send to my friends. This led me to develop an appreciation for design, which is why i became a designer myself.

What are the most important skills a graphic designer should have?

Good knowledge of design programs, print and online production and creative thinking are essential; but also, you have to be a great listener with an eye for detail. If I were to give graduates some advice, it would be to get as much practical experience as possible. In my short career so far, I have found that I’ve learnt by doing, especially when thrown in the deep end and put under pressure.

What are the steps of your creative process as a graphic designer?

Curiosity, music, photography, paintings, people…  Everything.

Often the things that inspire me are completely unrelated to my current assignments,

but bringing new ideas to those projects makes them all the more interesting. Keeping an open mind lets you see inspiration everywhere.

How do you think your designs communicate MAD’s identity?

First, when I started working for MAD, my designs were very minimalist. As time went by, I discovered what the brand truly stands for, their values, the identity of MAD; it got so much easier for me to get out of my comfort zone, to use colors, bold fonts and to adapt to MAD’s identity.

What’s your favorite part about being MAD’s graphic designer?

Freedom. I can go as MAD as I want. Lise and Rima, co-founders, are always open to new suggestions and they always follow my thought process and welcome my opinions. This is very important for a designer: to have the capacity of expressing what you really feel. It becomes your own baby, you always want to nourish it and help it grow.

Are you as MAD about graphic design as we and Lalik are?

Get To Know The MAD Gang: Lalik

Lalik MAD Team Branding Article Blog

Someone who enjoys the little things in life like watching the sunset or collecting notebooks with lovely design covers. Lalik has a little thing for flowers, pottery and food.

If I were a song, I would be: Couleur Menthe à l’eau – Isaac Delusion

If I were an artist, I would be: Egon Schiele

If I were a book, I would be: L’insoutenable légèreté de l’être – Kundera

If I were a dish, I would be: Strogonoff !

If I were a dessert, I would be: Tiramissu ! Best thing in life

If I were a spice, I would be: Coriander

If I were a sport, I would be: Surfing in Hawaii

If I were a period in history, I would be: the 60’s, dancing in the woodstock festival with Janis Joplin in the background

If I were a movie, I would be: ChungKing Express – KarWai Wong

If I were a series, I would be: Oz

If I were a verb, I would be: Live

If I were an adjective, I would be: Chill

If I were one of the five senses, I would be: the vision

If I were a flower or a plant, I would be: a tulip because its my name in Armenian

If I were one of the five elements, I would be: fire

Get To Know The MAD Gang: Karim

MAD Gang Team Karim Article

Full time joke-maker. Sometimes, you can say I’m a DJ.

If I were a song, I would be : Quand tu allais on revenait – IAM

If I were an artist, I would be : Georges Moustaki

If I were a book, I would be : L’etranger  – Albert Camus

If I were a dish, I would be : Bazella wou roz

If I were a dessert, I would be : Ice cream!

If I were a spice, I would be : Curry

If I were a sport, I would be : (We’re playin’) BasketBall

If I were a period in history, I would be : Cold War

If I were a movie, I would be : The Godfather 1

If I were a series, I would be : Ozark

If I were a verb, I would be : To “Do”

If I were an adjective, I would be : (Cause I’m) Happy

If I were one of the five senses, I would be : Touch

If I were a flower or a plant, I would be : Cactus

If I were one of the five elements, I would be : Air

Get To Know The MAD Gang: Tarek

MAD Team Tarek Article

Tarek Sina Rahme, I am a hard working, fun, humble, smart , outgoing, gamer legend.

Tarek likes to drink a Nespresso, because its more manly 🙂

If I were a song, I would be:  Fear of the dark – Iron Maiden

If I were an artist, I would be: Lemmy

If I were a book, I would be: the Bible

If I were a dish, I would be: Ras nifa

If I were a dessert, I would be: Bahamas Cake

If I were a spice, I would be: Turmeric

If I were a sport, I would be: Snowboarding

If I were a period in history, I would be: 1960

If I were a movie, I would be: Gataga

If I were a series, I would be: Breaking Bad

If I were a verb, I would be: Do

If I were an adjective, I would be: Humble

If I were one of the five senses, I would be : the sixth

If I were a flower or a plant, I would be: Marguerite

If I were one of the five elements, I would be: Fire

Halloween en France : Pourquoi les français sont-ils fâchés avec la fête ?

HalloweenThis is Halloween, This is Halloween. Pumpkins scream in the dead of night…  Cette année halloween sera cauchemardesque ou ne sera pas ! Quelles sont les origines de cette fête et pourquoi la France y résiste-t elle encore?

  • Les origines

Parlons d’abord de la fête d’Halloween en elle-même.
Vous êtes beaucoup à penser qu’elle est américaine, ce serait trahir nos chers ancêtres, les Celtes !
Dans une forêt du nord il y a 3000 ans la procession prenait forme. Les Celtes célébraient la fin de leur année, non pas le 31 décembre mais le 31 Octobre. Cette nuit était orchestrée pour le dieu de la mort, Samain, qui ramenait les esprits et décédés à la vie. Il fallait donc se parer de la mort elle-même pour ne pas la rejoindre et effrayer les revenants. Avec l’arrivée du christianisme, la petite sauterie païenne est devenue le soir qui précède la fête de tous les saints le premier novembre. D’ailleurs halloween si on le décompose devient « All Hallows Eve”, qui signifie “le soir de tous les saints”, ou la veille. Belle récupération, mais moins fun.

  • Qu’est ce qui cloche en France ?

Vous vous souvenez de la publicité du zombie whopper ? Le jeune enfant est friand des contes (et des bonbons) et est très réceptif aux messages que l’on lui envoie. L’horreur et le fun sont deux leviers puissants qui captent notre cerveau qui marque ensuite les images au fer rouge. Mais nos têtes dures résistent encore et toujours à l’envahisseur.

Les américains ont probablement tellement transformé l’événement à leur sauce que pour nous français, grands esthètes de l’intellect, c’est immangeable.
Mais plus sérieusement, ce qui cloche c’est qu’on manque d’artistes et de productions artistiques françaises pour Halloween ! Prenez les plus grands blockbusters d’Halloween, les monstres iconiques, tout nous vient d’outre-Atlantique ! Notre référentiel entier est lié aux USA donc pas facile de se sentir impliqué.

  • Notre esprit fertile n’attend que ça

Se faire peur c’est se sentir en vie, on a compris. Mais surtout, nous avons réellement besoin de célébrer à ce moment-là de l’année, de retourner en enfance, encore une fois. Il fait froid et nuit il faut donc rêver un peu pour éviter que la faucheuse “Métro Boulot Dodo” ne nous achève. Et ça les marques, elles l’ont compris ! Parce que nous laissons du temps d’évasion disponible à profusion que nous sommes prêts à céder, face aux lobbyistes.
C’est un roc ! … C’est un pic ! … C’est un cap ! … C’est une péninsule entière que l’on concède volontiers aux marchands de rêves pour jouer avec notre esprit. Le marathon commence début octobre et finit fin décembre en apothéose. Exutoire social à découvert, c’est comme si on se lâchait tous joyeusement dans un consumérisme chantant, la folie est socialement tolérée et dictée par les conteurs. .

  • Quelles solutions ?

Et si nous demandions à nos marchands de rêves préférés de créer ? Qui de mieux placés que les artistes eux-mêmes pour aller chercher dans l’imaginaire collectif les idées croisées de nos inconscientes volontés !

En premier, une belle et progressive danse macabre qui réunit tous nos artistes.

Deuxièmement il y a pléthore d’arts pour créer les ponts nécessaires pour faire parvenir notre petit français à Halloween Town. Créons des défilées de mode horrifiques, passons des musiques qui inspirent halloween sur les ondes et hauts parleurs et déguisons avec nos artistes nos villes pour faire fuir la mort et la morosité assassine !

En ce qui me concerne, je me fais un film d’horreur tous les vendredis (devinez lequel), je décore mon antre, j’écoute les playlists d’Halloween tout en écrivant des nouvelles puisant dans les méandres de mon esprit tourmenté. Je vais tester le Manoir de Paris !

Et surtout j’essaie de fêter Halloween depuis longtemps, je cache ma frustration depuis trop d’années, alors svp, aidez moi!

Vincent, du MAD Gang Paris

 

Are you our MAD Community Manager?

 MAD- Music, Arts, Design- is the next generation of talent-hunters and producers. Our platform and our 360 ° promotion services allow our artists to live from their passion and build collaborations between artists and brands. We break down the walls in the creative industries and create digital and physical experiences in Paris and Beirut.

Our team is growing and we are looking for our MAD Community Manager with a previous experience in digital communication, looking to join our multicultural startup based in Paris and Beirut !

In collaboration with the Marketing Director of MAD, you will actively participate in the strategic and operational implementation of the digital communication actions to develop and engage the MAD community.

Your mission:

  • Develop MAD’s social media and digital strategy
  • Implement social media strategy, publish and optimize our advertising campaigns
  • Develop and engage our community around 2 flagship projects: our Talent Hunt Competition -our call out for artistic projects- and our MAD Session, our MAD event mixing clubbing and hybrid arts.
  • Promote our MAD artists and their projects.
  • Produce web content (crowdfunding campaigns and blog posts)

If you’re creative, rigorous, motivated and very sociable, if you like to take initiatives and you have a strong interest in disruptive communication technologies, it’s time for us to meet !

The candidate must:

  • Have prior experience in digital communication (acquired in ad agency or in journalism)
  • Have a real affinity with music, design or art in general
  • Be fluent in English and French

Want to know more?

Please send us your application by email to marketing@howmadareyou.com

Are you our MAD Developer?

MAD- Music, Arts, Design- is the next generation of talent-hunters and producers. Our platform and our 360° promotion services allow our artists to live from their passion and build collaborations between artists and brands. We break down the walls in the creative industries and create digital and physical experiences in France and Lebanon.

Our team is growing and we are looking for our MAD Developer wishing to join our multicultural startup based in Paris and Beirut!

Under the responsibility of our MAD CTO, you will actively participate in the functional and User experience optimization of our platform www.howmadareyou.com, to develop our community of artists and MAD users.

Required Skills:

  • WordPress and PHP
  • Databases and MySQL (administration and performance optimization), integration
  • Web ergonomics and good agile development practices
  • Crowdfunding module, wordpress Ignition Deck knowledge would be a plus

If you are rigorous and motivated, if you like to take initiatives in a constantly evolving environment, it’s time for us to meet!

Want to know more?

Please send us your application by email to marketing@howmadareyou.com