« Innovative jewellery brand that combines architectural contemporary flair with sensibility »
About The Project I am an up-and-coming Lebanese contemporary jewelry designer. I started my brand a couple of years ago when I decided to leave the corporate world to embrace my true calling. I participated in local and international fairs trying to reach a larger market. My experience with the international market and with the buyers I got the encounter of meeting, led me into rethinking about my brand positioning, locally and internationally. My underlying vision is to make jewelry, accessible to a large crowd of women, whilst preserving the heritage and empowering local craftsmen. At the crossroads of fine jewelry and fashion jewelry, my goal is to make my brand reaches a global market of modern, elegant women while selling at highly competitive prices. For me, anyone can own a prestigious piece of jewelry.
The Story Behind the Project
The interest the brand has arisen has given me the confidence to grow it internationally. but even with my years of experience and with the social media new impact, I realized that I need to change, to fit, to reach and connect. And came the idea of re-branding to "Minimalist". "Minimalist" is my new branding with a new flair: simple yet elegant; easier to wear; talks to everyone and can be purchased at very competitive prices. At this stage, I am working on launching the new identity, uplifting the website, creating "The Minimalist Journey" on social media and boosting the online store. I would also want to increase the production of my new collection "SOAR" to showcase in selected local and international fairs. After the rebranding, the new collection will be launched, as a first step, in many local concept stores in Beirut. I always want to be present for my loyal Lebanese customers. The second step is to get in touch with buyers and international concept stores and introduce to them the new line: MINIMALIST. Last but not least, the final target is to focus on opening my own showroom in Beirut; the physical presence will reassure international buyers and will help me be more close to my local customers. The showroom will not only be a sales point but also a meeting point to discuss, share any topics related to design, art and beauty. My new motto is #beminimalist #beyou
How Will The Funding Be Used