How MAD are As Per Casper!?

By MAD

As Per Casper MAD Blog Interview

She has always had a passion for music and singing. Despite having a successful career in finance in a multinational company, Carla Saad was adamant on pursuing her passion, music, which is why she left her job in 2014 to dedicate her full focus on As Per Casper. Read on to find out WHY, HOW and WHAT!

I read somewhere that you quit your fulltime to pursue As Per Casper, how come?

I was growing more and more weary and frustrated as my mind struggled to disconnect from the ‘corporate‘ to tap in to the ‘creative‘. I found myself dissatisfied with my profession despite my success and achievement. Something was always missing; it didn’t feel like me and not pursuing my passion was slowly becoming disruptive. I had just turned 30 and I remembered realizing that this passion, the one that keeps me up at night sometimes and the one that has been a vital part of my life ever since I could speak, surely deserved my full focus. Somehow, everything fell into place once that realization happened. Shortly after, I was introduced to Frank Kafka’s work and his words as quoted below, that he had written over 100 years ago, simply summed up my experience.

“It is easy to recognize a concentration in me of all my forces on writing. When it became clear in my organism that writing was the most productive direction for my being to take, everything rushed in that direction”, “Naturally, I did not find this purpose independently and consciously, it found itself, and is now interfered with only by the office, but that interferes with it completely…. My development is now complete and, so far as I can see, there is nothing left to sacrifice; I need only throw my work in the office out of this complex in order to begin my real life.

The Diaries of Franz Kafka, 1910-1913

How did As Per Casper come to life?

I had made a new friend at football, Sebrina, who had mentioned that she was a musician. It took a jam session or two for us to realise and appreciate the musical harmony between our voices and styles. An impressed friend taking part in the first ever Sikka Art Fair, a contemporary gathering of young talents, in 2011 had recommended us to management and we got in. We needed a name and fast. Casper had already been my nickname at that point as Sebrina deemed me the whitest Arab she had ever met and with a quirky suggestion from one of our other friends, As Per Casper came into play and still is.

How is the music scene in Dubai and the Middle East?

I have been around the scene long enough to see it go through many stages. From there being no platforms for original music to be showcased to having several initiatives come into play, introducing Dubai (& Abu Dhabi) to the amazing local talent and exposing the local talent to an audience. As Per Casper has gotten to where it is as a result.

The scene continues to see regular shifts and I believe it’s due to the following:

  • The UAE’s turnover in expats which brings with it shifts in interests and musical tastes as well as the need for continuous reestablishment by bands.
  • It is also very much dictated by the brands in the market. For example, renowned sports brands associate more with the hip hop scene and back it up accordingly by collaborating with artists; events like Sole, establishments like D3, brands like Adidas all provide opportunities for artists in this category. This boosts that specific genre as a result.

The scene is what major players/influencers shape it to be. They mold and make it into what they want. I felt that tangibly when I co-founded the Rock Camp for Girls UAE in 2013 to encourage more women to enter the music scene at an early age, and that did indeed happen. So it’s up to us as artists to pave the way.

As of today, I believe musicians continue to be seen as entertainers instead of artists and that’s a shame as the original content coming out of the region is powerful and deserves to be heard and recognized.

What are you future aspirations/plans for As Per Casper?

We want to reach further and more. We want our music to be heard regionally and internationally and for that to happen we need to be present in these areas. We want to go on tours, perform for audiences, connect with them directly and not behind a screen or on social media platforms. That’s why we are in the process of booking gigs outside of the UAE.

Final remarks?

Thank you for your interview and interest in our story and journey. We need people and organizations like you to help us carry our music forward!

 

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