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Totally out of this world MAD Art with Boo!

Boo. is a Beirut based illustrator, writer and musician meddling with surrealism and dark humor. He began an early career in the advertising industry as an art director at Impact BBDO, then moved to Leo Burnett. Summing up the courage to pursue his artistic passions, Boo put the advertising world on the backdrop but not […]

MAD by Boo.

Remember our crazy artist Boo? Well he made an illustration just for us! What do you think, MADly talented right? Stay tuned, because there’s a lot more to come with Boo, after all “It ain’t funny until the protagonist dies”…

Get in style with Boshies’ product line !

This winter, get in style with Boshies’ product line ! While it is brrr cold outside, get comfy and warm with the Beanie knit cap and the wool scarf ! Find them and grab them on our MAD store 🙂

Happy New Year !

Here’s to a year of health, happiness, serenity and many MAD collaborations & projects for 2017 !!! We hope you’re ready for a very MAD year as we unveil new artists, projects, creations every week. We’re excited to launch MAD in Paris this January, introducing 3 new artists and their projects to press, influencers and […]

MAD interview of Lise YACOUB on Blive with 3 MAD artists

Just before our MAD session in Beirut on December 8th, here’s a throwback on Lise Yacoub’s interview on LBCI’s TV show Blive, talking about MAD and why it’s so innovative and disruptive. Along with 3 MAD talents, Matteo, Boo and Boshies, they elaborate on how MAD provides them additional visibility and funding oppotunities for their […]

Truly MAD Fashion Design with Boshies!

In spring 2016, Boshies launched its first product: the Boshie hat, which name derives from the word “tarbooshi” meaning “my tarboosh” in arabic. The Boshie is a fashion accessory aiming at reviving the identity of the traditional tarboosh (fez in English), through a new cut, 60 years after its extinction from the Oriental world. Since […]

Matteo is MAD

Our unique countertenor. Matteo is the only countertenor in the Middle East and one of the 63 in the world! His truly rare voice is a type of classical male singing voice whose vocal range is equivalent to that of the female. He has previously released his first album “Matteo Haute-Contre”, a “Thank You” album […]

MAD is hiring in Paris : we’re looking for a MAD Community Manager

Nous recherchons un(e) étudiant(e) dans le domaine du marketing et de la communication digitale, souhaitant apprendre et travailler dans un environnement très dynamique et innovant, dans une startup multiculturelle, basée à Paris et Beyrouth. Sous la responsabilité du Content Manager et Directeur Marketing de MAD, vous participerez activement à la mise en place stratégique et […]