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Our amazing CPO, Pascale Monsef !

Today we’re putting the spotlight on Pascale! She’s our amazing CPO, and the one behind all the cool designs of MAD! Pascale also worked a lot in the humanitarian field. Thanks to her background in arts and her specialization in Communication and Branding, she bridges the gap between art and managerial departments, just like MAD […]

Save the date ! MAD Talent Hunt

Because we love you, our MADers, so much, we’ve designed MAD Talent Hunt, a competition tailored for you, emerging talents. Whether you’re an artist or an underground diamond in the rough, it’s MADly simple, all you have to do is get ready to apply starting February 28th! So Save the Date ! 🙂 Yours MADly, […]

Lise Yacoub, our MAD CEO !

Today we want to introduce you to one of MAD’s crazy founders: Lise Yacoub our MAD CEO ! Lise comes from a family of Lebanese entrepreneurs, she started her first business in 2008, Createmotions, then MAD in 2016. When she is not working for MAD, Lise likes to chill in front of a good musical […]

Music, Product Design & Innovation with Band Industries’ MAD creations!

Born out of a passion for music and technology, Band Industries is a music technology startup building the next generation musicians’ toolkit. Roadie Tuner — the company’s first product which ships worldwide — is an automatic guitar tuner that is both quick and easy to use, and three times more accurate than the human ear. […]

Who is the MAD Gang?

Wondering who are the members of the MAD Gang? We’re passionate, crazy entrepreneurs and hidden artistic talents mainly in music, dance, photography and illustration who have collaborated with celebrities. Together, we’ve released 12 major platforms, managed teams and organized events worldwide, from Zanzibar to Morocco! We also have a cumulative 64 years of experience in […]

Get in style with Boshies’ product line !

This winter, get in style with Boshies’ product line ! While it is brrr cold outside, get comfy and warm with the Beanie knit cap and the wool scarf ! Find them and grab them on our MAD store 🙂

Truly MAD Fashion Design with Boshies!

In spring 2016, Boshies launched its first product: the Boshie hat, which name derives from the word “tarbooshi” meaning “my tarboosh” in arabic. The Boshie is a fashion accessory aiming at reviving the identity of the traditional tarboosh (fez in English), through a new cut, 60 years after its extinction from the Oriental world. Since […]

Boshies, How MAD are you?

Elias El Haddad, Founder and Designer tells us about himself and Boshies, his collaboration with MAD and his upcoming Projects. Boshies, How MAD are you? Check out the Boshie hat and other amazing Boshies creations on the MAD Store !

MAD Session Beirut on December 8, 2016

Our first MAD Session happened last December 8 in the heart of Beirut. It was such an amazing gathering full of discussions and discovery! MADs and MADers got to meet, exciting projects were revealed and potential collaborations are starting to emerge! This event featured 4 of our distinctive MADs: – Matteo, one of the 63 […]

MAD is hiring in Paris : we’re looking for a MAD Community Manager

Nous recherchons un(e) étudiant(e) dans le domaine du marketing et de la communication digitale, souhaitant apprendre et travailler dans un environnement très dynamique et innovant, dans une startup multiculturelle, basée à Paris et Beyrouth. Sous la responsabilité du Content Manager et Directeur Marketing de MAD, vous participerez activement à la mise en place stratégique et […]