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Want to know more about our MAD gang? Today we focus on Rima Yacoub , our MAD COO !

Rima is a bubbly person who brings her positivity everywhere she goes, along with little snacks she happily shares with others. She was born and raised in a family of entrepreneurs, and was part of the Createmotions adventure with Lise where she brought her talents in Business & Marketing Strategy, CRM, People Management & Project […]

Lise Yacoub interview with Bank of Beirut at BDLA16

Check out Bank of Beirut ‘s interview of MAD’s CEO Lise Yacoub, talking about the genesis of MAD, our creative ecosystem that reveals new artistic talents and announcing our launch in Paris & Beirut!

How MAD is Band Industries?

Bassam Jalgha, co-founder of Band Industries tells us about the company, its first amazing product Roadie Tuner and their collaboration with MAD. Band Industries, How MAD are you? Check out Roadie Tuner on our store and stay tuned for upcoming new releases!

MAD Session Paris J-3 !!

Comment bien démarrer 2017? En vous présentant en avant première 3 nouveaux artistes MAD à Paris, bien sûr! Retrouvez-nous Mardi 17 Janvier à 19h chez Paris Pionnières pour notre première MAD session parisienne et rencontrez nos artistes totalement MAD ainsi que leurs projets pour 2017. Pour vous inscrire, c’est par ici (attention places limitées!) https://www.eventbrite.com/e/mad-session-ii-tickets-30457617554#

Totally out of this world MAD Art with Boo!

Boo. is a Beirut based illustrator, writer and musician meddling with surrealism and dark humor. He began an early career in the advertising industry as an art director at Impact BBDO, then moved to Leo Burnett. Summing up the courage to pursue his artistic passions, Boo put the advertising world on the backdrop but not […]

MAD by Boo.

Remember our crazy artist Boo? Well he made an illustration just for us! What do you think, MADly talented right? Stay tuned, because there’s a lot more to come with Boo, after all “It ain’t funny until the protagonist dies”…

Get in style with Boshies’ product line !

This winter, get in style with Boshies’ product line ! While it is brrr cold outside, get comfy and warm with the Beanie knit cap and the wool scarf ! Find them and grab them on our MAD store 🙂

MAD interview of Lise YACOUB on Blive with 3 MAD artists

Just before our MAD session in Beirut on December 8th, here’s a throwback on Lise Yacoub’s interview on LBCI’s TV show Blive, talking about MAD and why it’s so innovative and disruptive. Along with 3 MAD talents, Matteo, Boo and Boshies, they elaborate on how MAD provides them additional visibility and funding oppotunities for their […]

Truly MAD Fashion Design with Boshies!

In spring 2016, Boshies launched its first product: the Boshie hat, which name derives from the word “tarbooshi” meaning “my tarboosh” in arabic. The Boshie is a fashion accessory aiming at reviving the identity of the traditional tarboosh (fez in English), through a new cut, 60 years after its extinction from the Oriental world. Since […]

Boshies, How MAD are you?

Elias El Haddad, Founder and Designer tells us about himself and Boshies, his collaboration with MAD and his upcoming Projects. Boshies, How MAD are you? Check out the Boshie hat and other amazing Boshies creations on the MAD Store !