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Boo, How MAD are you?

Bernard Hage, the man behind Boo tells us about himself, his collaboration with MAD and his upcoming projects. Boo, How MAD are you? Stay tuned as we reveal more info on his project: In The Dead Of Night – Illustrated book of bedtime stories for growns ups ! A book of poems, illustrations and a […]

MAD by Boo.

Remember our crazy artist Boo? Well he made an illustration just for us! What do you think, MADly talented right? Stay tuned, because there’s a lot more to come with Boo, after all “It ain’t funny until the protagonist dies”…

Get in style with Boshies’ product line !

This winter, get in style with Boshies’ product line ! While it is brrr cold outside, get comfy and warm with the Beanie knit cap and the wool scarf ! Find them and grab them on our MAD store 🙂

Happy New Year !

Here’s to a year of health, happiness, serenity and many MAD collaborations & projects for 2017 !!! We hope you’re ready for a very MAD year as we unveil new artists, projects, creations every week. We’re excited to launch MAD in Paris this January, introducing 3 new artists and their projects to press, influencers and […]

MAD interview of Lise YACOUB on Blive with 3 MAD artists

Just before our MAD session in Beirut on December 8th, here’s a throwback on Lise Yacoub’s interview on LBCI’s TV show Blive, talking about MAD and why it’s so innovative and disruptive. Along with 3 MAD talents, Matteo, Boo and Boshies, they elaborate on how MAD provides them additional visibility and funding oppotunities for their […]

Truly MAD Fashion Design with Boshies!

In spring 2016, Boshies launched its first product: the Boshie hat, which name derives from the word “tarbooshi” meaning “my tarboosh” in arabic. The Boshie is a fashion accessory aiming at reviving the identity of the traditional tarboosh (fez in English), through a new cut, 60 years after its extinction from the Oriental world. Since […]

Boshies, How MAD are you?

Elias El Haddad, Founder and Designer tells us about himself and Boshies, his collaboration with MAD and his upcoming Projects. Boshies, How MAD are you? Check out the Boshie hat and other amazing Boshies creations on the MAD Store !